Big in Japan

October 2000
Euronet;Oct2000, Issue 5, p58
NTT DoCoMo's hugely successful i-mode service is proving to be a source of more than a little inspiration to European mobile operators in their quest for mobile data and m-commerce revenues. According to the Japanese Ministry of Posts and Telecommunications, the total Japanese Internet business market is worth 21 trillion Yen, yet mobile Internet accounts for only 0.8% of this. However, the Japanese m-commerce market is forecast to grow to 1 trillion Yen and the total number of Internet users in Japan is expected to reach 77 million by 2005.


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