TITLE

New take on old themes for Disney

AUTHOR(S)
Smith, Byron
PUB. DATE
December 2003
SOURCE
B&T Weekly;12/12/2003, Vol. 53 Issue 2455, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
In the wacky world of kids' pay TV, Disney Channel is not changing its standards in 2004 just in order to compete with the action-oriented shows on other kids' channels. Because of that Disney attracts a younger audience, but it does rank as the top rating kids channel. Its approach also strongly reinforces the parent-friendly Disney ethos-family values, the importance of friendship and plenty of brave girls. All these elements will be evident across Disney Channel programs in 2004. The Disney archives have been mined to produce a strong line up for the "The Wonderful World of Disney."
ACCESSION #
11731947

 

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