TITLE

What's the Big Idea?

AUTHOR(S)
Klahr, Sharon
PUB. DATE
October 1998
SOURCE
Advertising Age's Creativity;Oct98, Vol. 6 Issue 8, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the advertisements created by the French Ministry of Health of encourage more people to use condoms. Use of pornography star in the advertisements; Who produces the advertisements; In-depth look at the advertisements.
ACCESSION #
1166756

 

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