TITLE

10 Steps for Marketing Your Practice

AUTHOR(S)
Dempsey, Kay I.
PUB. DATE
September 2003
SOURCE
Journal of Tax Practice Management;Sep/Oct2003, Vol. 2 Issue 5, p37
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Discusses ten steps on how an accounting firm can market its practice. Creation of formal opportunities to share knowledge; Networking for practice development; Relating of technical concepts.
ACCESSION #
11587563

 

Related Articles

  • Is Marketing Essential? Glick, Sally // CPA Practice Management Forum;Dec2012, Vol. 8 Issue 12, p20 

    In this article an answer to the question, whether marketing is essential to any certified public accounting firm or not, is provided and explained by the author.

  • Whatever happened to good old fashioned PD? Goldstein, Michael // CPA Journal;Nov94, Vol. 64 Issue 11, p10 

    Presents advice regarding the marketing of the services of an accounting firm. Community service; Public speaking; Writing and publishing; Clients' recommendation.

  • Marketing 101: Accounting firms. Richardson, Martha K.; Kowalis, Melissa // National Public Accountant;Sep97, Vol. 42 Issue 7, p36 

    Offers marketing advice for accounting firms in the United States. Options for business development and marketing strategies; Evaluation of the firms' needs; Selection for an outside marketing consultant; Provision of a contact person to work with the consultant.

  • Smart marketing: Making every dollar count. Nassutti, Colette // Outlook;Spring94, Vol. 62 Issue 1, p10 

    Focuses on the marketing activities most widely used by accounting firms in California as reported in the California Society of Certified Public Accountants' 1992 Management of an Accounting Practice Survey. Participation in professional and community organizations; Seminars; Direct mail;...

  • Marketing Stars Put the Light On Success.  // Accounting Technology;Nov2002, Vol. 18 Issue 10, p16 

    Focuses on the marketing strategies of accounting firms in the U.S. Patience and persistence of Dallas, Texas-based PriceKubecka; Marketing practices adopted by Glastonbury, Connecticut-based Schultz Consulting; Partnership of ePartners with Microsoft Business Solutions. INSETS: Sheridan's...

  • Marketing Changes on Horizon.  // Practical Accountant;Feb2001, Vol. 34 Issue 2, p6 

    Reports on the survey conducted by the Association for Accounting Marketing which revealed a movement from tactical to strategic marketing in accounting firms. Top marketing issues affecting accounting firms.

  • Prospecting for Niches. Kahan, Stuart // Practical Accountant;Feb2001, Vol. 34 Issue 2, p18 

    Focuses on the niche marketing activities of small accounting firms in the United States. Benefits of targeting niche markets; Growth potential of niche markets; Profitable niches for accounting firms; Specialization of accounting firms.

  • Intra or inter marketing? Linn, Tammy A. // National Public Accountant;Sep93, Vol. 38 Issue 9, p31 

    Advises on inter- or intra-marketing approaches for accounting firms. Meeting client expectations; Effect of recession on accounting firms' attention to cost and service; Building client loyalty; Practicing visibility to clients; Becoming a business advisor and partner to clients; Staff...

  • Our marketing champion. Robinson, Grant // CA Magazine;Aug2001, Vol. 134 Issue 6, p28 

    Deals with the marketing success of an accounting firm. Information on the approach of local and regional accounting firms to marketing; Impact of marketing on the accounting firm; Result of the firm's lack of coordination in the marketing area.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics