CEIR ad exhibits value of expert's testimony to promote trade shows

October 1998
Advertising Age's Business Marketing;Oct98, Vol. 83 Issue 10, p50
Trade Publication
Presents information on the use of Jerry Kalov, vice chairman of Cobra Electronic company, in the advertisement for the Center for Exhibition Industry Research. Importance of Kalov in the advertisement; Details on the advertisement; Reference to Slack Barshinger and Partners company of Chicago, Illinois which did the advertising.


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