Big Blue Jumps Into the Trade-Ins

Rivero, Enrique
November 2003
Video Store Magazine;11/9/2003, Vol. 25 Issue 46, p1
Trade Publication
Features the Big DVD Trade-In program by the Blockbuster video chain which runs November 4 through December 22, 2003. Details of the program; Video titles included in the program; Efforts of the chain to boost its share of the DVD retail business.


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