Pink Hijab Day: Mediation of the Hijab as a Symbol of Protest

January 2016
International Journal of Communication (19328036);2016, Vol. 10, p3318
Academic Journal
Pink Hijab Day (PHD) is a movement related to breast cancer awareness and countering stereotypes of Muslim women. The movement started in the U.S. and spread throughout the world through social media. This article argues that PHD did not establish a solid purchase in Muslim-majority countries because the campaign failed to establish organizational support in the region and the transnational network was not active enough to promote personal activism. It further argues that local constraints may limit the extent to which the pink hijab is adopted as a symbol of protest.


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