Venkatraman, Santosh
October 2015
Allied Academies International Conference: Proceedings of the Ac;Fall2015, Vol. 19 Issue 2, p18
Conference Proceeding
The relentless advancement and adoption of information technology in all aspects of our lives is a fantastic advancement, but also brings with it a unique set of environmental and sustainability problems. Sustainable information technology is the study and practice of environmentally responsible use of computers and related resources. Growing concern over global warming and related natural disasters have raised public concern towards green energy. Modern IT systems rely upon a complicated mix of people, networks, and hardware; as such, a sustainable information technology initiative must cover all of these areas as well. A solution may also need to address end user satisfaction, management restructuring, regulatory compliance, and return on investment (ROI). There are also considerable financial motivations for companies to take control of their own power consumption. Several individual companies have an open industry standards that allow an operating system to directly control the powersaving aspects of its underlying hardware. There are many ways to make IT more sustainable. The adoption of cloud technologies, for example, utilizes the most power efficient data centers and server technologies as the cloud provider update their facilities and servers for maximum efficiency in the interest of reducing their own costs and maximizing profits. Similarly, virtualization of servers within an organization leads to much better server utilization rates, and hence results in the purchase, operation, and maintenance of fewer computers. It is also important to responsibly dispose older technology equipment and not add to the already big problem of global electronic waste or ewaste. The purpose of this article is to examine the budding field of sustainable information technology, and study the potential strategic and financial advantages to a company adopting green computing technology. This paper will be prove very beneficial to business managers as it will show them how to make their information technology more cost efficient and sustainable; which in turn will allow them to compete successfully in an increasing complex, global, interconnected, data-driven world. IT academic researchers will gain a solid understanding of the potential of sustainable information technology, and be prepared to conduct research in this rapidly developing new field. Furthermore, IT educators will be able to prepare their students to go out and use sustainable IT to enhance not only their employers' bottom line and social responsibility, but also increase their own marketability.


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