TITLE

Will lengthier tweets work for brands?

AUTHOR(S)
Lujani, Florence
PUB. DATE
January 2016
SOURCE
Grocer;1/16/2016, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
In the article, the author discusses developments in the operation of microblogging site Twitter as of mid-January 2016, particularly its plan to change its 140-character limit to 10,000 characters. He also cites the importance of the site as a real-time marketing channel for companies, and recommends that companies should use the new feature for certain occasions like crisis management.
ACCESSION #
112318311

 

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