TITLE

Facebook, Twitter, Alphabet Winning In Digital Ads

AUTHOR(S)
MICHELE CHANDLER
PUB. DATE
January 2016
SOURCE
Investors Business Daily;1/11/2016, p00
SOURCE TYPE
Newspaper
DOC. TYPE
Article
ABSTRACT
The article discusses the report conducted by research group eMarketer Inc. and investment bank Cowen & Co. LLC on the winners of the digital display advertising spending in the U.S. It states that social networking websites Facebook and Twitter will emerge benefit as digital display advertising spending overtakes the search advertising spending. It mentions that the spending on automated programmatic advertising will increase to $35.3 billion in 2020.
ACCESSION #
112200092

 

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