TITLE

Th e rising middle class, and yes it matters

AUTHOR(S)
Jackson, Tom
PUB. DATE
January 2016
SOURCE
New African;Jan2016, Issue 557, p44
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on increase in size of Africa's middle class that will increase consumer market which benefits international companies and local business according to African Development Bank. Topics discussed include reports by McKinsey Global Institute on consumer spending, views of Johann Jenson, chief executive officer of accommodation marketplace SleepOut.com, on customer services and business competition to attain middle class attention and diversity in African consumer market.
ACCESSION #
112146612

 

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