Rentailers' Promotional Arsenal Has Grown With DVD

Prange, Stephanie
October 2003
Video Store Magazine;10/19/2003, Vol. 25 Issue 43, p4
Trade Publication
Stresses the importance of loss-leader promotions for making a profit in the video industry. Opportunities facing rental dealers on DVD; Tip on adopting loss-leader promotions on DVD; Market potential of used DVD discs.


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