TITLE

Rentailers' Promotional Arsenal Has Grown With DVD

AUTHOR(S)
Prange, Stephanie
PUB. DATE
October 2003
SOURCE
Video Store Magazine;10/19/2003, Vol. 25 Issue 43, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Stresses the importance of loss-leader promotions for making a profit in the video industry. Opportunities facing rental dealers on DVD; Tip on adopting loss-leader promotions on DVD; Market potential of used DVD discs.
ACCESSION #
11160344

 

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