TITLE

Facebook, Google Ready To Grab More Ad Spending In Q4

AUTHOR(S)
MICHELE CHANDLER
PUB. DATE
December 2015
SOURCE
Investors Business Daily;12/11/2015, p00
SOURCE TYPE
Newspaper
DOC. TYPE
Article
ABSTRACT
The article reports on the plan of American computer technology company Google Inc. to accelerate its advertising spending in the fourth quarter of 2015, with mobile product listing advertisements underpinning that growth, according to Mizuho analyst Neil Doshi.
ACCESSION #
111534422

 

Related Articles

  • Close-Up: It's time for a more collaborative approach to combatting pirated content. McEleny, Charlotte // New Media Age (Online Edition);8/15/2012, p4 

    The article discusses the need for the digital advertising industry to act against pirated websites as its is affecting advertising spending. Google Inc., PRS for Music and Detica released a report outlining the different commercial models that pirated content websites use to monetise on the...

  • Positive Facebook Reports Pile In Ahead Of Q4 Earnings. BRIAN DEAGON // Investors Business Daily;1/26/2015, p1 

    The article offers information on the positive reports from several analysts on the social network company Facebook Inc. before the release of its fourth quarter (Q4) earnings report for 2015. Among the analysts include Laura Martin of banking firm Needham, Neil Doshi of retail banking firm...

  • Google Calls Its New Ad Option for App Developers 'an Install-Seeking Machine'. Swant, Marty // Adweek;12/23/2015, p1 

    The article reports on the technology company Google's Adwords-based application (app) campaign that facilitates app developers to run campaign across several web resources including Google Search, YouTube and Google Play Store. Topics discussed include Google's cost-effective method for app...

  • Vote favors Facebook, Google. Investor's Business Daily // Investors Business Daily;10/29/2015, pA02 

    The article reports that technology companies Google and Facebook, were identified as the leading candidates in the race for digital advertisement spending, considering the shift to digital political advertisement for the 2016 presidential election in the U.S., according to banking and financial...

  • PART VI: DIGITAL MEDIA: 23. ONLINE ADVERTISING. Miller, Richard K.; Washington, Kelli // Entertainment, Media & Advertising Market Research Handbook;2013, Issue 13, p146 

    This section focuses on the trends related to online advertising in the U.S. A market assessment of U.S. digital advertising spending from 2010 to 2016 is included. The leaders in online advertising include Google, Yahoo! and Facebook. Statistics on online video advertising spending in 2011 are...

  • STORMING THE TECH GATES. JOHNSON, LAUREN // Adweek;4/17/2017, Vol. 58 Issue 11, p18 

    The article focuses on the move of marketers to push back digital duopoly of technology companies Facebook Inc. and Google Inc. after brand-safety and video metrics troubles. Topics discussed include advertising spending, Media Rating Council (MRC) standards, and concerns of marketers over...

  • Good Time To Buy Facebook, Amazon, Google: Analyst. BRIAN DEAGON // Investors Business Daily;8/25/2015, p00 

    The article presents an analysis regarding sell-off in stock markets which is examined by Neil Doshi, an analyst from investment banking company Mizuho Securities USA Inc. It reflects on the solid buying opportunity of quality Internet stocks such as from Facebook Inc., Google Inc., and...

  • Real-time bidding pushes display advertising to double-digit growth. MADDOX, KATE // B to B;11/18/2013, Vol. 98 Issue 6, p2 

    The article discusses Nielsen Co.'s quarterly Global AdView Pulse report, which revealed that global advertising spending continued to grow at a modest rate, while spending on online display advertisements is showing double-digit growth. The report also revealed that Latin America was at the top...

  • EA's new 'Star Wars' game gets 'disappointing' reviews. PATRICK SEITZ // Investors Business Daily;11/17/2015, p00 

    "Star Wars Battlefront," the much-anticipated video game from

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics