TITLE

The need to evolve

AUTHOR(S)
KAHLE, DOLF
PUB. DATE
December 2015
SOURCE
Smart Business Cleveland;Dec2015, Vol. 27 Issue 4, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
In this article, the author discusses the need of changing buying habits of customers with evolution technologies. The author talks about the development of a digital marketing strategy by business to business sales professionals. The author also highlights the need of designing marketing automation platforms to integrate customers relations and better management and decision-making among business leaders.
ACCESSION #
111378593

 

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