Herzog & de Meuron fuse structure and fashion in creating a showcase for showing off at the new PRADA TOKYO store

Pearson, Clifford A.
October 2003
Architectural Record;Oct2003, Vol. 191 Issue 10, p93
Trade Publication
With its folded jewel-box form wrapped in exotic glass panels, Herzog & de Meuron's Prada Aoyama Tokyo, Japan building takes the ancient Japanese art of packaging into the 21st century. The building's transparent, crystalline form contrasts with its heavier, more rectilinear neighbors and seems to imply both a geological permanence and the effervescence of an architectural bubble. After being hired by Prada in 1998 and visiting the site in Tokyo, Herzog & de Meuron decided to treat the project as "a house and a plaza" inserted within the dense but relatively low-scale fabric of Aoyama, an older commercial district that has seen a resurgence in popularity in recent years.


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