December 2015
Worldwide Databases;Dec2015, Vol. 27 Issue 12, p6
Trade Publication
The article reports that global data-driven, technology-enabled performance marketing agency Merkle Inc. has deployed on the Oracle Audience Data Marketplace in the Oracle Data Cloud. Information about the integrated advertising technology of Merkle, is provided. Also mentioned is the in-depth knowledge of the data market and its national consumer marketing database as part of Merkle's data sourcing strategy.


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