TITLE

Tinder set for 'major ad push' in 2016 as Facebook warns brand security is top of mind

AUTHOR(S)
Hobbs, Thomas
PUB. DATE
November 2015
SOURCE
Marketing Week (Online Edition);11/4/2015, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This section offers marketing-related news briefs as of November 2015. Topics covered include the message given by Sean Rad, co-founder of the location-based dating and social discovery application called Tinder, on the advertising platform for the application, the effort by social media company Facebook to ensure brands are protected from hackers and the use by airline Qantas of virtual reality to help people visualise destinations.
ACCESSION #
110817867

 

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