Spanos, Litsa
September 2015
Art Business News;Fall2015, p66
Trade Publication
The article offers tips to artists, art gallery owners and other art businesses on using the Internet to reach more customers and drive sales. Topics discussed include the importance of using professional photographs in company or artist websites, the advantages of seeking feedback from customers and the benefits of writing a regular blog which aims to inspire rather than sell. Also discussed are ways of using emailing lists and videos to attract more customers to websites.


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