TITLE

Mind the gap

AUTHOR(S)
Edwards, Helen
PUB. DATE
October 2015
SOURCE
Marketing (00253650);10/1/2015, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Managers get all the headlines, but is your brand neglecting a crucial resource - namely, the lower-paid staff who interact with consumers on a daily basis?
ACCESSION #
110091050

 

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