TITLE

2Q Short-Form DRTV Media Billings Boast 5% Increase in 10 Markets

AUTHOR(S)
Moftakhar, Shay
PUB. DATE
September 2002
SOURCE
Response;Sep2002, Vol. 10 Issue 12, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the increase in short-form direct response marketing in the U.S. in the second quarter of 2003. Categorical distribution of short-form direct response marketing; Total quarterly media billings of DRTV media buying companies.
ACCESSION #
10964438

 

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