TITLE

Twitter makes a play for more ad dollars as it compares its audience size to Facebook

AUTHOR(S)
Vizard, Sarah
PUB. DATE
September 2015
SOURCE
Marketing Week (Online Edition);9/18/2015, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the comparison made by U.S.-based social networking site Twitter's chief finance officer, Anthony Noto, between Twitter's audience and that of its rival, Facebook. Topics include Noto's claims that Twitter's audience is comparable to that of Facebook in terms of other factors such as people seeing tweets on external websites or on search engines like Google, its improved attribution for advertising, and the deal it signed with Google's DoubleClick in July 2015.
ACCESSION #
109546837

 

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