Joint Ventures, Strategic Alliances Remain Attractive Ways to Do Business in China

June 2015
CFO Innovation Asia;6/24/2015, p1
The article discusses the report "Courting China Inc.: Expectations, Pitfalls and Success Factors of Sino-foreign Business Partnerships in China" by commissioned by professional services firm PwC, which shows that joint ventures and strategic alliances offer better business opportunities in China for both Chinese and foreign companies. Topics include prospects of business partnerships in China, foreign partners looking for compatible brands, and dealing with cultural and corporate values.


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