TITLE

MEDIA: Why marketing will power rise of artificial intelligence

PUB. DATE
July 2015
SOURCE
Campaign;7/10/2015, p41
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the author's views on the role of marketing in the artificial intelligence (AI) revolution as of July 2015, dealing with topics including the developments in AI, the possibility that virtual assistants will automate lives, and the need for brands to adapt.
ACCESSION #
108266704

 

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