MEDIA: Why marketing will power rise of artificial intelligence

July 2015
Campaign;7/10/2015, p41
Trade Publication
The article presents the author's views on the role of marketing in the artificial intelligence (AI) revolution as of July 2015, dealing with topics including the developments in AI, the possibility that virtual assistants will automate lives, and the need for brands to adapt.


Related Articles

  • Artificial Intelligence. Kroger, Joseph J. // Futurist;Jul/Aug87, Vol. 21 Issue 4, p38 

    Describes promising developments in the field of artificial intelligence (AI) as of 1987. Scope of AI; Practicality; Prototype solutions for complex problems; Applications of AI power packs. INSETS: Computers with Emotions.;The Implications of Super Intelligence..

  • Navigating the market for ITS. Kujawa, Mike // Telecommunications - International Edition;Feb99, Vol. 33 Issue 2, p51 

    Focuses on the evolution of intelligent transportation systems (ITS). Development of the simple automatic notifications features of automobiles; Factors which drive the development of ITS; Radio data system; Personal in-vehicle information systems; Fleet management systems.

  • The Evolution Of Drive-By-Wire. Watercutter, Angela // Wired;Jan2011, Vol. 19 Issue 1, p96 

    The article offers a brief history of the drive-by-wire technology which integrates artificial intelligence in automobiles.

  • Innovative Applications of Artificial Intelligence 2013. Muñoz-Avila, Héctor; Stracuzzi, David // AI Magazine;Spring2014, Vol. 35 Issue 1, p8 

    An introduction is presented in which the editor discusses various reports within the issue on topics including the problem of patterns of life, fielded applications of artificial intelligence in medicine and the corporate-developed question answering system USI Answers.

  • Intelligent manufacturing systems charts the future for manufacturing. Herrin, Golden E. // Modern Machine Shop;Jul94, Vol. 67 Issue 2, p150 

    Discusses the importance of intelligent manufacturing systems (IMS) to the manufacturing industry. Concepts under IMS; Global socioeconomic trends in industrialized countries that lend support to IMS; Barriers to accomplishing IMS goals.

  • Robots versus the office. Pope, Greg // Popular Mechanics;Dec93, Vol. 170 Issue 12, p18 

    Reports on the entries to the robot competition staged by the American Association for Artificial Intelligence. Robots from Stanford University, Cal Tech, Stanford Research Institute and Carnegie-Mellon; Failure on two events of office rearranging.

  • Centre Stage: Rise of the machines.  // Marketing (00253650);7/1/2015, p1 

    Although it still has limitations, forward-thinking brands are starting to harness the power of artificial intelligence to enhance the customer experience, writes Charlotte McEleny.

  • High Technology ETF Forecasting: Application of Grey Relational Analysis and Artificial Neural Networks. Jo-Hui Chen; Diaz, John Francis; Yu-Fang Huang // Frontiers in Finance & Economics;Oct2013, Vol. 10 Issue 2, p129 

    This study employs the grey relational analysis model and provides robust identification of the S&P 500 stock index as having the greatest influence on exchange-traded funds (ETFs). The subsequent influencing factors are the volatility index (VIX), commodity research bureau (CRB) index, Brent...

  • The Future Still Awaits Us. Bertolucci, Katherine // Searcher;Jul2009, Vol. 17 Issue 7, p18 

    The author explores the concept of Singularity or superhuman intelligence. She points out that the rise of Singularity is expected to mark the end of biological humans, caused by digital inventions. Inventor Ray Kurzweil used his Law of Accelerating Returns to demonstrate evidence of Singularity...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics