September 2003
Air Cargo World;Sep2003, Vol. 93 Issue 9, p2
Trade Publication
The airline cargo chief was sitting just a few feet from a sleeping lion at a city zoo and he had endangered species on his mind. He wasn't thinking about the animals that surrounded him, however, but his own business, an industry filled with behemoths that are struggling to survive in a decidedly hostile environment. "If we do not change," he said, "we will look like these animals, threatened with extinction." For this executive, there is something very wrong in his business, a business he sees holding to highest standards of logistics management and international trade but also blown by debilitating effects of spot-market opportunism and increasingly dramatic shifts in cycles.


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