Bill Pay: Where's the Payoff?

Bernstel, Janet Bigham
July 2003
ABA Bank Marketing;Jul/Aug2003, Vol. 35 Issue 6, p12
Trade Publication
Discusses the growth rate of online bill pay. Advantages of customers who pay bills online at their bank; Comments from executives; Factors that hold back consumers from enrolling in bill pay. INSETS: A Bill Pay Marketing Strategy;Bill Pay Facts and Figures.


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