TITLE

Displays build loyal following

AUTHOR(S)
Freeman, Laurie
PUB. DATE
May 1991
SOURCE
Advertising Age;5/6/1991, Vol. 62 Issue 19, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on a change in how slotting allowances are used. Benefit of slotting allowances for introducing new products onto already-crowded shelves; Interest of supermarket executives in alternatives to slotting allowances; Efforts made by marketers to improve relationships with retailers and remove some of the emphasis placed on slotting.
ACCESSION #
10550555

 

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