Displays build loyal following

Freeman, Laurie
May 1991
Advertising Age;5/6/1991, Vol. 62 Issue 19, p38
Trade Publication
Reports on a change in how slotting allowances are used. Benefit of slotting allowances for introducing new products onto already-crowded shelves; Interest of supermarket executives in alternatives to slotting allowances; Efforts made by marketers to improve relationships with retailers and remove some of the emphasis placed on slotting.


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