Downy Refill makes a splash on shelves

Lawrence, Jennifer
July 1991
Advertising Age;7/8/1991, Vol. 62 Issue 28, p16
Trade Publication
Reports on the increase in the sales of Procter & Gamble's Downy Refill liquid fabric conditioner. Environmental benefits of Downy Refill; Market share of Procter & Gamble in liquid fabric conditioner market in the U.S.


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