Sunny D sales up 32% after ad blitz

Kleinman, Mark
July 2003
Marketing (00253650);7/24/2003, p2
Trade Publication
Procter & Gamble Co. (P&G) claimed this week that sales of Sunny D had soared by 32% in the Great Britain since its relaunch and it was 'business as usual' for the brand's marketing team as the troubled juice drink was being prepared for divestment. In an unusual move for the FMCG giant, P&G said Sunny D's sales in June were almost one-third up on the previous month following the launch of a £7.5m campaign. The campaign includes a series of advertorials in women's lifestyle magazines drawing attention to Sunny D's added calcium.


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