Motives for Retailer Internationalization to Central and Eastern Europe

Tatoglu, Ekrem; Demirbag, Mehmet; Kaplan, Gokhan
July 2003
Emerging Markets Finance & Trade;Jul2003, Vol. 39 Issue 4, p40
Academic Journal
Focuses on the internationalization motives of multinational retailers with regard to three Central and Eastern European countries. Relevant literature on retail internationalization motives; Variation in retail internationalization motives.


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