TITLE

Motives for Retailer Internationalization to Central and Eastern Europe

AUTHOR(S)
Tatoglu, Ekrem; Demirbag, Mehmet; Kaplan, Gokhan
PUB. DATE
July 2003
SOURCE
Emerging Markets Finance & Trade;Jul2003, Vol. 39 Issue 4, p40
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Focuses on the internationalization motives of multinational retailers with regard to three Central and Eastern European countries. Relevant literature on retail internationalization motives; Variation in retail internationalization motives.
ACCESSION #
10456560

 

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