Green guidelines are the next step

Lawrence, Jennifer; Colford, Steven W.
January 1991
Advertising Age;1/29/91, Vol. 62 Issue 5, p28
Trade Publication
Deals with the challenges facing marketers due to the lack of uniform guidelines from the U.S. federal government concerning environmental marketing. Claims that the Federal Trade Commission is unwilling to take part in any multi-agency attempt to define environmental marketing terms; Action taken by an industry coalition of marketers and trade organizations; States that have enacted laws governing environmental terms; Recommendations being developed by state attorneys general over environmental advertising. INSET: What marketers are dealing with.


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