TITLE

Cable proves it's media's live wire

AUTHOR(S)
McManus, John
PUB. DATE
November 1990
SOURCE
Advertising Age;11/26/1990, Vol. 61 Issue 49, pS-6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the expected increase in U.S. cable advertising in 1991. Amount of the advertising profit projected by the Cabletelevision Advertising Bureau; Problems faced by the cable industry in its short existence; Bigger benefits for local cable systems and regional sports networks; Initiatives needed to address agency complaints about cable programmers' administration and servicing of buys.
ACCESSION #
10414114

 

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