TITLE

Bacardi campaign seeks to unleash the 'Latin' within

AUTHOR(S)
Solley, Sam
PUB. DATE
July 2003
SOURCE
Marketing (00253650);7/17/2003, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The latest TV creative for Bacardi Breezers replaces Tom Cat with some spirited characters. Tom Cat, the Bacardi Breezer mascot of the past two years, has used his last life, as fresh creative for the RTD brand enters the advertisement watch table at number five with a recall of 60 percent. The latest work from McCann-Erickson features a man warning his daughter's boyfriend to take care of her, while the boyfriend can't resist revealing too much intimate information about their relationship.
ACCESSION #
10387229

 

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