TITLE

THE NATURE AND DETERMINANTS OF GLOBAL PLATFORMS

AUTHOR(S)
Etienne, Eisenhower
PUB. DATE
December 2002
SOURCE
International Journal of Business Studies;Dec2002, Vol. 10 Issue 2, p97
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This paper builds on the work of Porter to identify, expand on and explain the factors that determine a country's global platform potential. Building from the proposition that a global firm's Core Competencies can only be nurtured in a global platform, the paper identifies and classifies the factors that determine a country's platform status, elucidates the dynamic interactions among these, and shows how platforms contribute to a global corporation's core competence. Using the case of the banking industry in Canada, the paper makes the case that when a country or a significant region of it loses its capability to nurture the critical factors that determine its global platform potential for a particular industry, it will inexorably lose its attractiveness for global corporations and, concomitantly, its platform status in that industry. This substantiates the position that the fundamental contribution of a global platform to a firm's competitive advantage lies in its capability to feed the Core Intelligence of the Corporation. We extend the concept of a global platform to include what we refer to as Quasi global platforms, which provide good substitutes for true platforms. We argue that the array of potential platforms available to global companies is more vast than what is currently recognised in the literature, and this suggest these corporations have greater opportunity to optimise platform choice for competitive advantage.
ACCESSION #
10367510

 

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