TITLE

Pain in advertising: an analysis of the content and design of the advertisements in press after 11-M terrorist attacks

AUTHOR(S)
Martínez Pastor, Esther; Montes Vozmediano, Manuel
PUB. DATE
January 2015
SOURCE
Communication & Society;01/01/2015, p115
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
On the anniversary of the attacks of 11 March 2004 which occurred in Madrid, we conducted a study which focused on the advertising published the days following the attacks. This study examines the message content and layout of ads across a sample of 178 advertisements published in the Spanish press. We created a table with 15 variables and 112 subvariables to find out which were the predominant messages in each advertisement and if the advertiser wanted to convey a message of sorrow to the sufferer or implicitly wanted their brand to predominate over the message of shared pain. Among the findings that we obtained was that messages of condolence and sober designs, without pictures or color, in which the advertiser expresses emotions and empathy with the victims are the most numerous. Emotional pain is the dominant feeling in the adverts published after the attacks March 2004 with messages of sorrow and strongly expressed exclamations, followed by messages of condolence and thanks. In the design, the text of the adverts is of great significance compared to the iconic features and the composition looks similar to that of obituaries. In addition, we provide a proposal for joint design of the message as a reference for advertisers in similar circumstances.
ACCESSION #
102223184

 

Related Articles

  • Coordinated Terrorist Attacks. Houghton, Brian K.; Schachter, Jonathan M. // FBI Law Enforcement Bulletin;May2005, Vol. 74 Issue 5, p11 

    Discusses the efforts of law enforcement agencies to control possible coordinated terrorist attacks around the world as of May, 2005. Information on the terrorist bombings in Madrid, Spain in March, 2004; Characteristics of a coordinated terrorist attack; Importance of training exercises to...

  • Spain's March 11 Terrorism Trial May Be Frustratingly Inconclusive. Latona, Robert // World Politics Review;2/14/2007, p1 

    The article presents an outlook for the trial of 29 individuals charged in connection with the March 2004 train bombings in Madrid, Spain on February 15, 2007. The magistrates will deliver the verdicts that Spaniards hope will bring closure to the victims of the terrorist attack. A not...

  • Letters. Missler, Peter; Coca, I.; Connolly, Carrie; Strempel, Leslie; Ruiz, Raul; Ikramulia, Mohammed // Newsweek (Pacific Edition);5/2/2005 (Pacific Edition), Vol. 145 Issue 18, p8 

    Presents letters to the editor regarding previously published articles in "Newsweek." Response to "A Real Sign of Healing," on the anniversary of the Madrid train bombings, in the March 14, 2005 issue; Response to "Islam's Happy Faces," on Turkey and Malaysia, in the January 3, 2005 issue.

  • Spain v. Jihad. Abend, Lisa // Time;11/12/2007, Vol. 170 Issue 20, p17 

    The article reports on the 2007 verdicts reached by a Spanish court adjudicating the case of those accused of the terror bombing of a Madrid train in 2004. The prison sentences handed down, deemed insufficient by some observers, are said to have ended speculation on the part of Spanish...

  • LETTERS. Wolke, Robert L.; Newell, Robert R.; Grasso, Joseph C.; Upadhyaya, Mihir; Kaziny, Richard; Shanahan, Michael D.; Gerbig, Hans; Russell, Duncan; Shortslef, Caitlin; Romero, Andres; Conesa, Antoni; Mahoney, Kevin L.; Idzik, Agnieszka; De Landerset, Sofia; Shen, Frank // Time International (South Pacific Edition);4/16/2004, Issue 15, p4 

    Several letters to the editor are presented in response to articles and topics discussed in previous issues including war on terrorism in the March 29, 2004, issue, train bombings in Madrid, Spain, in one of the previous issues and an article on voting rights of the citizens of Spain in the...

  • ASIA'S WORST NIGHTMARE. Beech, Hannah; Frederick, Jim; Garger, Ilya; Sekiguchi, Toko; Hyun, Mingi; Yooseung, Kim; Larkin, John; Macinfyre, Donald; Perrin, Andrew; Sindayen, Nelly // Time International (South Pacific Edition);4/16/2004, Issue 15, p39 

    The article focuses on issues concerning risks faced by Asians in Iraq following recent kidnappings of Japanese and Korean civilians. Civilians from Japan and South Korea, as well as Canada, Britain, the U.S., Italy and Israel, were taken hostage across Iraq. As terror attacks metastasize across...

  • Spain v. Jihad. Abend, Lisa // Time International (South Pacific Edition);11/12/2007, Issue 44, p9 

    The article reports on the 2007 verdicts reached by a Spanish court adjudicating the case of those accused of the terrorist bombing of a Madrid train in 2004. The prison sentences handed down, deemed insufficient by many observers, are said to have ended speculation on the part of Spanish...

  • SURPRISE VERDICT.  // Current Events;11/12/2007, Vol. 107 Issue 9, p3 

    The article reports on the verdicts in the 2004 Madrid train bombings case. On October 31, a Spanish court found 21 men guilty. Three were sentenced to several thousand years each in prison, and the rest were sentenced to between three and 23 years. The seven other defendants were acquitted. The...

  • PEOPLE.  // National Catholic Reporter;3/25/2005, Vol. 41 Issue 21, p4 

    The article presents news related to religion. The Islamic Commission of Spain, the nation's leading Islamic body, used March 11, 2005 the first anniversary of the Madrid train bombings, which killed 191 people and were done in the name of al-Qaeda, to issue a religious order declaring that...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics