TITLE

Social Media Mindset and Knowledge Management

AUTHOR(S)
Säntti, Risto
PUB. DATE
September 2011
SOURCE
Proceedings of the European Conference on Knowledge Management;2011, Vol. 2, p872
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Article
ABSTRACT
The term Web 2.0 is associated with web applications that facilitate interactive information sharing, interoperability, user-centered design and collaboration on the internet. There is an ongoing broad Web 2.0 or social media focused discussion within society and within organizations. The focus of this discussion is mainly on Web 2.0 technology, its variations, and potential ways to use social media in order to produce business benefits. Social hardware and social software, both with their constantly renewing contents, dominate the discussion focus. The properties and functionalities of collaborative software are at the core of this discussion. Social media focused discussion is also about what is acceptable, what should be forbidden, how to maintain intellectual property rights, what kind of Web 2.0 activities are worthwhile and which are a waste of time and effort. What this mainstream Web 2.0 discussion seems to miss are the considerable and relevant mindset changes taking place. From this angle the core issue concerning how Web 2.0 will influence knowledge management is not about technologies, rules and regulations. What seems to be relevant is the new kind of thinking, emerging through broad use of social media, experiences of this use and new variations in user behavior. This new thinking, defined here as the social media mindset, is the focus of this paper. This social media mindset has its roots in history, it can be partly recognized, and it can be estimated to have huge influence on future organizational behavior and knowledge management within organizations. The issues of interest in this paper are the following: How does the use of social media (Web 2.0) influence user thinking and what kind of new mindsets are emerging? What can be learned from the historical perspective to understand changes in the social media mindset? What kind of differences can be recognized between people of various ages and generations in their social media mindsets? How does this new kind of thinking influence organizational knowledge management, and how should the social media mindset change be taken into consideration? The analysis of social media mindset in this article is based on a literature review supported by first hand corporate social media experiments in one case organization. Social media as a technology-based multidirectional human interaction is a phenomenon that made an appearance in the early history of technology. The roots of a social media mindset can be found in the late 19th and early 20th century. The social media mindset may be the largest and most influential shift in the ways we understand human interaction, knowledge creation, location, sharing, control and ownership. The social media mindset is about how we understand availability, access, place and location, groups and membership, information and knowledge, borderlines and identity among other things. In the corporate context, the approach to social media still focuses today more on technical solutions and damage limitation guidelines. The approach obviously should be more interested in facilitating and supporting a mindset change that will influence action, with technology taking only a supporting role.
ACCESSION #
101776769

 

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