TITLE

Home Cooking

AUTHOR(S)
Malone, Michael
PUB. DATE
April 2007
SOURCE
Broadcasting & Cable;4/9/2007, Vol. 137 Issue 15, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Abstract
ABSTRACT
The article focuses on CBS affiliate KOTV in Tulsa, Oklahoma. The affiliate did well in the February 2007 sweeps, being first in total-day and primetime ratings, as well as early, evening, and late news. Vice President/General manager Regina Moon states part of the success is continuity; they has retained their sales force to a greater degree than competitors. She said it's still a relationship business. The article goes on to talk about other affiliates in the Tulsa and Oklahoma City markets.
ACCESSION #
24832652

 

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