TITLE

NEW ELEMENTS OF PRODUCT TRIAL: HOW DISCONFIRMATION OF TRIAL EXPECTATIONS, BRAND EXPECTATIONS, AND MOOD PREDICT PURCHASE INTENTION

AUTHOR(S)
Kritz, Gary H.
PUB. DATE
March 2015
SOURCE
Marketing Management Association Annual Conference Proceedings;Spring2015, p28
SOURCE TYPE
Periodical
DOC. TYPE
Abstract
ABSTRACT
An abstract of the paper "New elements of product trial: How disconfirmation of trial expectations, brand expectations, and mood predict purchase intention," by Gary H. Kritz, is presented.
ACCESSION #
102199124

 

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